why merino wool?

Because no other fabric feels as soft, wicks away moisture, helps regulate body temperature, resists odor, and embodies an adventurous spirit quite like merino wool. It's the perfect natural Fiber fabric for you and your kiddo.

The Story of our Merino Wool

It's Soft

Merino wool is really soft. Super soft. Really super soft. Ultra-fine merino fibers mean next-to-skin softness and comfort.

It's a Gift from Mother Nature

Merino wool is a naturally renewable fiber. When you choose merino, your child is living in harmony with nature’s cycles. Our wool comes from pasture-based sheep roaming freely in mountainous New Zealand and Australian meadows.

We source our merino wool from ranchers who take pride in the care of the sheep, the ranch land, and way of life. Our collection features ethical and traceable merino certified by at least one of the following: ZQ Merino, the Global Merino Quality Assurance Program, and the Responsible Wool Standard. Importantly, our partners in merino meet strict animal welfare, environmental, and sustainability standards .

Our merino wool fabric suppliers are also Bluesign Systems Partners, further demonstrating the ecological commitment from farm to fabric to finished garment.

So Just where does merino wool come from?

It comes from ranchers like Philip Rive, manager of the Cecil Peak merino ranch outside of Queenstown, New Zealand. Merino wool's field-to-garment story is a labor of love and takes dedicated rancher to bring the vision to life.

Merino Sheep in their natural element at Cecil Peak Station (New Zealand)

Merino Wool: Engineered by Mother Nature to be smart

Mother Nature endowed merino wool with some pretty amazing qualities. Imagine a fabric that helps regulate body temperature, keeping your child warm in the cold and cool in the heat. Imagine a fabric that resists odor. Imagine a fabric that wicks away moisture. Imagine a fabric engineered and perfected by nature.

Merino is nature’s high-performance smart fabric. Just what qualities did Mother Nature engineer into merino? Glad you asked!

Moisture Management

Merino wool attracts and absorbs moisture away from the body, ensuring that your child remains dry and comfortable. In fact, merino wool can hold one third of its weight in water before it even feels wet. In turn, merino wool naturally releases that moisture. The end result is clothing that dries quickly, breathes exceptionally well, and maintains its temperature-regulating properties in varied conditions.

Temperature Regulator

If you were to look at merino wool fibers under a microscope, you would see slight crimping in the fiber. This crimping traps tiny pockets of air, insulating the wearer against warm and cold temperature swings. Children work hard to maintain a consistent body temperature. Merino wool helps.