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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Happy kids ready for play in our merino essentials (Photo by Simply Suzy Photography)

Happy kids ready for play in our merino essentials (Photo by Simply Suzy Photography)

Introducing Merino Essentials for Everyday Play

John Box April 6, 2016

Just in time for summer, we're releasing four new styles on April 7th that will keep your little one comfy and cool during summer's everyday adventures. 

You were there from the beginning. You were there when we launched our original collection of super soft merino wool items for the nursery and play. We are forever grateful that you invited us into your homes, made us a small part of your journey, and shared the natural goodness of merino wool with your little one.

And now, we're excited to embark on our next journey with you: a newly designed collection bringing little ones the merino essentials for play in the great outdoors and everyday adventures -- graphic tees, shorts, and all-season hoodies for kids 3 months to 5 years.

Made in the USA from New Zealand merino wool, our new collection allows little ones to explore this big beautiful world with a helping hand from Mother Nature.  

All new styles will be available in our shop starting April 7th (with a few items available for pre-order...finishing touches being applied now!).  To celebrate, we're offering free domestic shipping for our entire shop on April 7th.

Here's to your adventures ahead!

Tags Merino, At Play Collection, Summertime Wool, USA Made
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EXPLORE . DREAM. DISCOVER

This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


SEE WHAT WE'RE UP TO...

Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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