chasing windmills privacy policy

Privacy matters to you and it matters to us.  That's our bottom line. We respect you, your privacy, and your inbox and other digital information. We aim to be transparent in how we use personal information and data to run our business and deliver a great product to you. Like many websites, this site uses cookies and other similar technologies to store information and improve your user experience — meaning: those smart little cookies help us share the natural goodness of merino wool with you! In addition, if you choose to join the Chasing Windmills community by subscribing to our email list, we may notify you about special happenings, new styles, and a bit of inspiration too. You are, of course, welcome to unsubscribe from some or all of our digital messaging at any time for any reason. 

Now, we're about to speak like a lawyer to spell out the details of our Privacy Policy.  Just know that we've got your privacy covered, and we are here for you if you have any questions.  If you're interested in the details of our Privacy Policy, read on.

Chasing Windmills Co., LLC (“Chasing Windmills,” “we,” or “us”) recognizes the importance of our customers’ privacy, and takes a number of steps to protect that privacy. The following discloses the information gathering and dissemination practices for information collected through the mail, wholesale accounts,, and Chasing Windmills mobile services (collectively, the “Chasing Windmills Services”). Privacy Policy

Chasing Windmills believes in protecting the privacy of its customers (“you”). The purpose of this privacy policy is to describe the kinds of information that we may gather about you; how we may use that information; how we protect it; when we may disclose it; and the choices you have regarding your information.

By using the Chasing Windmills Services, you consent to the practices described in the current version of this privacy policy. If you have read this privacy policy previously, please review it again to be sure you are familiar with its present terms. The date of the most recent update is listed at the end of this policy.

If you have any questions or concerns about the privacy or security of your information, you may contact us using the contact information provided below.

Collection and Use of Non-Personal Information

Session Analytics Information. We may automatically collect non-personally identifiable information about your hardware devices (i.e., your computer or mobile device) when you access the Chasing Windmills Services. For example, when you visit (the “Site”), we may collect your Internet Protocol (“IP”) address, which is the number automatically assigned to your computer or mobile device whenever you access the Internet, as well as information about the type of Web browser software you use and the referring Web site. This number does not identify your name, email address, or other personal information. We use your IP address to help diagnose problems with our service and to administer the Site. Similarly, when you use via mobile services, we may collect information about the type of mobile device you use and your geographic location. We may also collect information about your activity on our Site, such as the time and duration of your visit, the sections of the Site that you visit, the search terms you use, and the products you add to your shopping cart.

Persistent Identifiers. We also collect non-personally identifiable information through the use of cookies. A cookie is an alphanumeric file that a Web site puts on your hard drive or mobile device so that it can remember something about you while you are using the Web site or when you return to the Web site.  Such technology make it easier for you to use the Chasing Windmills Services. We use them in order to retain the contents in your shopping cart while you are checking out other areas of the Chasing Windmills Services. When you are done, the products in your cart are still there for you to buy. We also use them to gather certain aggregate usage information about the numbers and frequency of visitors to the Chasing Windmills Services and how they interact with the Chasing Windmills Services. This data helps us improve the appearance and usability of the Chasing Windmills Services.

Cookies do not collect personally identifiable information. Cookies may remain on your hard drive or device after you cease using the Chasing Windmills Services. You may decline to accept cookies by modifying your Web browser settings. If you choose to decline cookies, however, you may not be able to sign up for or use certain features of the Chasing Windmills Services that depend on your Web browser accepting cookies.

Geographic Location. In addition to the non-personally identifiable information described above, mobile connection to may use the GPS feature of your mobile device to determine your geographic location. This information may be used to provide you with the address of -- and directions to -- the nearest Chasing Windmills authorized retailer. This information is also useful, in the aggregate, to help us understand where our customers are so that we can better serve them. We do not store any information about customer geographic location in combination with personally identifiable information. If you would prefer that we not know your geographic location, you may disable the function when you first access via a mobile device.

Analytics. Our website also uses third-party analytics services, including by way of example Google Analytics and Squarespace's analytics platform. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.

Collection of Personal Information
Personal Information You Provide. We may collect and store any identifiable information that you choose to provide in connection with your use of the Chasing Windmills Services. This may include personally identifiable information (such as your name, shipping address, billing address, email address, phone number and credit card number) that we need in order to process your orders, communicate with you, or provide you with services that you request. For example, through order forms on our Site and through signups for our mailing list, we collect personally identifiable information necessary for shipping products that you purchase. We also may collect your financial information (like your credit card number and billing address) and your contact information (like your email address, phone number and shipping address).

Personal Information from Other Sources. Information that you give us may be combined with other personally identifiable information (such as order history and demographic information) from third-party sources to make our marketing efforts more efficient. Examples of other information we receive from third-party sources include updated delivery and address information, which we use to correct our records and deliver your next purchase more easily.

Uses of Personal Information About You
Financial information that is collected is used to bill you for products that you request. Contact information from the order form is used to send orders and contact you regarding any issues or questions for that order. If you choose to subscribe to the Chasing Windmills email list separately (either through the checkout page, subscribe page, blog page, or through any other mechanism), then we may email you regarding special happenings (such as events, pop-up shops, sales, and other promotional matters), new styles, blogs, and other pertinent matters relating to Chasing Windmills. You may opt-out of receiving future mailings at any time for any reason; see “How to remove your name from our mailing, sharing or email list” below.

If you register for email or if you provide your email address to us, we will send you emails. These emails will inform you of our launch of new products, of special sales and promotional offers, and of issues we think are important, of blog and social media updates, and of potential employment opportunities with Chasing Windmills that you may find of interest. If you currently receive our emails and do not wish to continue receiving them, please see the “How to remove your name from our mailing, sharing or email list” section below. 

We use your shipping address to ship your products to you. We use your billing address, if different than your shipping address, to verify your billing information. We never share our customer names or addresses, e-mail addresses or other personally identifiable information, other than to the extent described in the “Disclosures of Your Information” section below. If you do not wish to receive mailings from us, please see the “How to remove your name from our mailing, sharing or email list” section below.

Disclosures of Personal Information About You
We do not disclose personal information about you to other companies, persons or agencies, except for the purposes described below:

Service Providers: We may employ or otherwise contract with other companies and individuals to perform certain services and functions on our behalf. Examples include operating and maintaining our Site, taking orders, delivering packages, sending postal mail, sending customer emails through a service such as MailChimp, analyzing data, providing marketing consultation and assistance, processing credit card payments, and providing customer service. These companies have access to personal information needed to perform their services or functions, but may not use it for other purposes. 

For Your Protection and Ours: We may release personally identifiable information when we believe it is appropriate to comply with applicable law regulation, legal process, or governmental request; to enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of Chasing Windmills, our customers, our employees or others.

Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that Chasing Windmills Co., LLC or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have the opportunity to choose not to share the information.

How to Remove your Name from Our Mailing, Sharing or Email List
You may choose to receive or decline communications from us at the point where we request information about you. You also may use the following options for removing your information from our database so as not to receive future communications, or to no longer receive our service, or to not share your name and address with other companies.

1. You may send an email to

2. You may send mail to the following address: Chasing Windmills Co., LLC, P.O. Box 460356, Denver, CO 80246.

3. In commercial emails that we send you, you may use the “opt out” or “unsubscribe” option included in the email itself.

How to Correct Your Information on Our Mailing, Sharing or Email List
You have the following options for changing and modifying information previously provided.

1. You may send an email to

2. Send mail to the following postal address: Chasing Windmills Co., LLC, P.O. Box 460356, Denver, CO 80246.

Protection of Personal Information
We want you to feel confident about using and making purchases through the Chasing Windmills Services, and we are committed to protecting the personal information we collect. While we cannot guarantee security, we have implemented appropriate physical, electronic and managerial security procedures to help protect the personal information that you provide to us.

Children’s Privacy
We do not sell merchandise for purchase by children via the Chasing Windmills Services. If you are under 18, you may use the Chasing Windmills Services only with the involvement of a parent or guardian. 

External Links
If any part of the Chasing Windmills Services links you to other Web sites or mobile applications, those Web sites and mobile applications do not operate under this privacy policy. We recommend that you examine the privacy statements posted on those other Web sites and mobile applications to understand their procedures for collecting, using, and disclosing personal information.

Changes to this Privacy Policy
We may update this privacy policy in the future. We will notify you about material changes to this privacy policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Site.

How to contact Us
If you have any questions or concerns about the privacy or security of your information, you may contact us in any of the following ways:

1.You may send an email to

2.You may send mail to the following postal address: Chasing Windmills Co., LLC, P.O. Box 460356, Denver, CO 80246.

EFFECTIVE DATE: May 1, 2015.

LAST UPDATED: May 24, 2018.