Summertime Merino

Want to know Mother Nature’s secret to keeping your kiddos cool and comfortable during the warm summer months? It’s merino wool!

Our summertime adventure collection — graphic tees for good, pocket tees, shorts, and hoodies — is made from super soft, breathable, moisture-wicking, temperature-regulating 100% merino wool. Merino is the ideal fabric for summertime adventures, big and small.

But we get it. When we were kids, we never thought of wool for summer months. When we thought of wool as kids growing up, it was that heavy coarse sweater that we pulled on to keep us warm during winter’s chill.

Merino wool is different. Sourced from a specific breed of sheep roaming mountainous New Zealand and Australian meadows, merino wool provides next-to-skin softness. And specifically for our at play collection, we have designed all of our tees with a super lightweight merino fabric, keeping those kiddos cool and comfy all day long.

In fact, researchers have found that 100% merino wool is better than synthetic blends at keeping the wearer dry and comfortable in warm conditions.

Mama Nature endowed merino wool with some pretty incredible attributes, including its ability to wick away moisture, stay fresh (thanks to its anti-microbial properties), and help maintain a consistent body temperature. After all, merino sheep have evolved to keep comfortable in all the extremes of heat, cold, and wet that nature can throw at them.

And, as parents, we've realized how merino even saves some of our sanity when it comes to summertime travel. Because of its relative weightlessness, merino wool is easy to pack.  And, if you wash one of our merino tees at night in a hotel sink and hang to dry (because kids always manage to dirty more clothes than you plan for, right?), you’ll find a fresh and dry t-shirt in the morning — ready for the day’s adventures!

Thanks, Mama Nature. Always looking after us.

Summertime Wool

Summertime wool.  Yes, it’s a thing.  It’s Mother Nature’s thing.

And to some, that’s a surprise.  You already know that wool is a great insulator keeping you warm during winter’s chill.  When you think of wool, you might think of your thick wool sweater folded and unused in your closet during the spring and summer months.

But not all wool is created equal.  Our wool isn’t heavy, scratchy, or thick.  It’s super soft, lightweight, and breathable.  It comes from merino sheep roaming free in mountainous New Zealand and Australian meadows — the kinds of places subject to winter’s chill and summer’s heat.  

These merino sheep can’t take off their wool jackets in the summer, like you might.  Instead, they wear wool year-round, staying warm in the cold and cool in the heat.  The sheep understand the secret of all-season merino wool.

It’s nature’s little secret, and now you can share it with your little one.  So what makes our t-shirts, shorts, and hoodies summer-ready?  

It’s a merino wool super power: temperature regulation.  When it’s chilly, merino wool acts as insulator, trapping warm pockets of air to keep your little one cozy.  When it’s warm, merino wool’s breathability ensures that excess heat and moisture are released, keeping your little one cool and comfy.

The end result is merino wool apparel that stands up to your kids’ summertime activities.

Have a little one that dashes through a sprinkler?  Our merino tees and shorts can hold up to a third of their weight in water before they even feel wet and, once wet, they dry quickly.

Taking a nature walk with your little one?  Our lightweight airy tees keep little ones feeling fresh and comfy.

Snuggle with mama and papa after a day outside?  Our super soft tees, shorts, and hoodies won’t get in the way of a good hug.  

And for those cool summer mornings or evenings? Our hoody is the perfect weight for a little extra warmth with the added bonus of thumbies.

Yes, summertime wool is more than a thing.  It's a gift from Mother Nature.

Here’s to your summertime adventures!

Introducing Merino Essentials for Everyday Play

Just in time for summer, we're releasing four new styles on April 7th that will keep your little one comfy and cool during summer's everyday adventures. 

You were there from the beginning. You were there when we launched our original collection of super soft merino wool items for the nursery and play. We are forever grateful that you invited us into your homes, made us a small part of your journey, and shared the natural goodness of merino wool with your little one.

And now, we're excited to embark on our next journey with you: a newly designed collection bringing little ones the merino essentials for play in the great outdoors and everyday adventures -- graphic tees, shorts, and all-season hoodies for kids 3 months to 5 years.

Made in the USA from New Zealand merino wool, our new collection allows little ones to explore this big beautiful world with a helping hand from Mother Nature.  

All new styles will be available in our shop starting April 7th (with a few items available for pre-order...finishing touches being applied now!).  To celebrate, we're offering free domestic shipping for our entire shop on April 7th.

Here's to your adventures ahead!