Footprints.
For kids? They’re cute. For apparel brands? Not so much.
That’s why we actively seek to minimize our footprint on Mother Nature in developing, manufacturing, and shipping our merino apparel worldwide.
Our story starts with merino sheep living in free-range pasture-based ranches in New Zealand and Australia—all of which are Responsible Wool Standard certified, meaning that each individual ranch meets strict animal welfare, environmental, and sustainability standards. By partnering with ranchers who care deeply for their land and their sheep, we dedicate ourselves to a healthy ecosystem.
This dedication extends to our New Zealand-based fabric supplier who transforms the shorn sheep fleeces into beautiful rolls of super soft merino jersey. Our fabric provider is a Bluesign Systems Partner, evidencing their commitment to ecologically sound manufacturing principles.
Since 2016, those merino fabric rolls have gone to our worker-owned manufacturing partner in North Carolina to expertly prepare the finished garments. By spreading opportunity through needle and thread, our manufacturing partner is working to revitalize the once-booming Carolinas Textile District.
And then comes the packaging. If you’ve ordered from us before, you know that we embrace the ethos of beautiful simplicity in everything we do — from the design of our apparel to its packaging going out the door.
We simply wrap up our long johns and short johns with premium Italian cotton ribbon — letting the beautiful garment, rather than excess packaging, speak for itself. We then use recyclable lightweight kraft paper to protect the garments inside the polymailer or, for bigger orders, cardboard box.
About those polymailers and cardboard boxes. They are 100% recycled content, all post-consumer material, and recyclable.
Over the past three years, we have shipped bundles of merino goodness to all fifty states and over two dozen countries. To minimize the environmental impact of shipping worldwide, we purchase annual carbon offsets to ensure that renewable energy projects and greenhouse gas-capture projects offset the impact of these shipments.
And so, when a box of merino goodness arrives on your doorstep, you can rest assured that we’ve thought a lot about our footprint. We are a company born from a deep respect for Mother Nature’s gifts. Caring about how we treat her is paramount to our mission.