Want to know Mother Nature’s secret to keeping your kiddos cool and comfortable during the warm summer months? It’s merino wool!

Our summertime adventure collection — graphic tees for good, pocket tees, shorts, and hoodies — is made from super soft, breathable, moisture-wicking, temperature-regulating 100% merino wool. Merino is the ideal fabric for summertime adventures, big and small.

But we get it. When we were kids, we never thought of wool for summer months. When we thought of wool as kids growing up, it was that heavy coarse sweater that we pulled on to keep us warm during winter’s chill.

Merino wool is different. Sourced from a specific breed of sheep roaming mountainous New Zealand and Australian meadows, merino wool provides next-to-skin softness. And specifically for our at play collection, we have designed all of our tees with a super lightweight merino fabric, keeping those kiddos cool and comfy all day long.

In fact, researchers have found that 100% merino wool is better than synthetic blends at keeping the wearer dry and comfortable in warm conditions.

Mama Nature endowed merino wool with some pretty incredible attributes, including its ability to wick away moisture, stay fresh (thanks to its anti-microbial properties), and help maintain a consistent body temperature. After all, merino sheep have evolved to keep comfortable in all the extremes of heat, cold, and wet that nature can throw at them.

And, as parents, we've realized how merino even saves some of our sanity when it comes to summertime travel. Because of its relative weightlessness, merino wool is easy to pack. And, if you wash one of our merino tees at night in a hotel sink and hang to dry (because kids always manage to dirty more clothes than you plan for, right?), you’ll find a fresh and dry t-shirt in the morning — ready for the day’s adventures!

Thanks, Mama Nature. Always looking after us.

We humans are inventors. But not all manmade inventions improve upon nature. We like to think that nature got a lot of things right the first time.

Like merino fiber. It’s nature’s any-and-every-adventure fabric — it keeps you warm in the cold, cool in the heat, fights odor, and wicks away moisture. Oh, and it’s really super soft. Thank you, dear Mother Nature.

But in today’s manmade world, manufactured fibers account for the majority of all fiber consumed — or, worn — in the United States. What’s a manmade fiber? Polyester, for one, which is made from petroleum.

Environmentally responsible manufacturers will recycle plastic soda bottles (which are, of course, petroleum-based) to make synthetic fibers. In general, 25 bottles make one garment. So next time you take a swig from a plastic water bottle, you’ll know that it may become the sleeve of your child’s fleece next time you see it.

We applaud responsible manufacturers that use recycled plastic to create manmade fabrics. But we believe that there is a better alternative to plastic (recycled or not): merino wool.

For one thing, wool is a natural fiber, which means that it won’t last for centuries like all the plastic floating in our oceans. It breaks down over time, returning to the Earth.

Polyester doesn’t break down. It lasts and lasts and lasts — a long time beyond its expiration. As Outside Magazine revealed, “washing a single polyester jacket can send 1,900 tiny synthetic micro-fibers into waterways, where they can soak up toxins and get eaten by fish.” Outside Magazine, “Plastics: Fleeced” (August 2015).

We believe in wool. It’s the original any-and-every-adventure fabric. You can wear it, wash it, and love it without reserve. And to boot, it carries nature’s adventurous spirit.

Nature has a way of providing if we let her. So let her provide.