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Yes, it's a swaddle, a beach blanket, and whatever else you dream up.  (Photo by @tea.lopez)

Yes, it's a swaddle, a beach blanket, and whatever else you dream up.  (Photo by @tea.lopez)

More than a Swaddle

John Box March 22, 2016

This photo from @tea.lopez made us so happy.  Partly because her little babe is so precious.  Partly because we want to feel the sand in our toes as we walk along that beach.

And partly because it captures our hopes for this little company.  When we created Chasing Windmills, we set out to design timeless pieces that would become more than the sum of their parts. 

We hoped that our rompers would pass from sibling to younger sibling; that our swaddle and companion blankets would become the favorite blankie that traveled everywhere with a little one; and that our beanies could be worn in the nursery or outside on a cool spring evening.  In short, we hoped that our pieces would be functional yet imaginatively adaptive.

And so, this photo made us happy indeed.  We never envisioned our swaddle laid on a beach, and that’s precisely why we smiled when we saw it used this way.

Yes, we’d choose our swaddle hands-down over anything else out there to swaddle a little baby.  It’s super soft with just the right amount of stretch- Moms and Dads tell us how perfectly snug and cozy their little ones stay in our swaddles.

But we didn’t design just a swaddle.  It’s a beach blanket.  It’s the roof of a play tent hoisted by a toddler builder.  It's a play dress or cape. It’s the comforting blanket a little one grabs before that car ride up to the mountains.  It’s anything a little one can dream up.

We’d love to see how you and your little one use our swaddles.  It’s a big beautiful world out there, and we’re only limited by our imaginations. 

Tags merino, swaddle
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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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