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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Rompers and Gowns (Chasing Windmills).jpg

Beautiful Simplicity

John Box July 17, 2015

Bruce Lee, martial arts guru, actor, and former baby, once said: “One does not accumulate but eliminate.  It is not daily increase but daily decrease.  The height of cultivation always runs to simplicity.”

We agree, which is why we keep things simple at Chasing Windmills.  No overworked garments; no synthetic blends; no unnecessary bells and whistles.  We aim to provide beautiful simplicity.

Take our little romper.  It’s a one-piece coverall, complete with footies that can double as built-in socks, fold-over mitts for little hands, an easy zip, and 100% merino wool.  It’s simple and that’s why we love it.

We figured you would appreciate its beautiful simplicity as well.  As parents of twins, we know first-hand how much gear we accumulate for our little ones — strollers, carriers, rattles, activity centers, and the list goes on and on.  

Sometimes it feels good to take a deep breath and simplify.  It’s why a sense of calm washes over you when your child plays with, say, a wooden camera from The Twig Co.

It’s timeless, pure, and comforting.   Kind of like merino wool.

TagsDesign, Beautiful Simplicity, merino
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EXPLORE . DREAM. DISCOVER

This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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