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What does "Chasing Windmills" mean?

John Box July 6, 2015

We’re sometimes asked, “what does Chasing Windmills mean?”  In short, it’s a journey with an open heart.

It’s about chasing an ideal bigger than yourself; it’s about remaining an optimist even in the face of cynicism; it’s about striving to live up to heroic visions of what we can be, what our children can be, and what our world can be.

Chasing your personal windmill isn’t easy.  It takes a belief in impossible dreams and the will to enjoy life’s journey, whatever comes your way.  

But, if you can hold onto a sense of wonder, then you’re on the right track.  If you believe that the universe is friendly, you’ve got a chance.

We are all chasing windmills, every day.  To quote Sarah’s Dad:

"I like to read biography not because I worship the person, nor that I want to seek him [or her] as my model for my life, but because it offers a sense of inspiration to see men and women trying to live up to their ideals, struggling through crisis and remaining steadfast in tribulation.  Sometimes they come out triumphant, yet sometimes not too well.  But the outcome is not essential; instead, it is the courage and the process of struggle which induce inspiration and give the feeling that we are not alone in this world.”

And so, Chasing Windmills is part of our biography.  It’s deeply personal to us, as is your decision to share the natural goodness of merino wool with your little one.  You have welcomed us into your home — made us a part of your biography — and for that we are forever grateful.

Here’s to your biography, your chase, and the windmills that await.

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


SEE WHAT WE'RE UP TO...

Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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