It’s been an exciting New Year for Chasing Windmills — a new collection coming soon, a new pricing structure, a new way forward, all coming together.
As we finalize our next collection due to launch this spring, we’ve revisited our vision for this little company and how to best move that vision forward. When we launched Chasing Windmills last summer, our mission was simple: to share the natural goodness of merino wool.
We love this dream fabric from Mother Nature, not only because of its amazing properties (naturally renewable, super soft, breathable, temperature-regulating, and moisture-wicking), but its adventurous spirit too. We strive for beautiful simplicity and a way of living that shows deep respect for the world around us. We want little ones, their mamas, and papas to share in this movement together — to learn to live with nature, not off nature.
And today, we announce a new way forward to further our mission, strengthen our connection with our supporters, and broaden our reach.
Chasing Windmills’ merino wool kid’s wear is now available at direct-to-consumer prices. What does that mean? It means that you’ll be able to wrap your little one with really super soft merino wool without making such a dent in the piggy bank.
By selling directly to you online, we strip away retail markups that elevate prices. We’ve settled upon a new pricing structure that is sustainable for us and, hopefully, for you too.
And rest assured, our new prices do not signal an abandonment of our vision or our commitment to beautiful simplicity. Rather, our new way forward is an extension of who we are and who we want to reach. With many of us being accustomed to shopping online, we’ve realized that we can reach across the globe without stepping foot outside of our office.
We’ve connected with people all over the world from the United States to Canada to Europe to New Zealand — more places than we could’ve expected for our young company. The world is small but the opportunity to connect has never been bigger.
We’re also offering free exchanges (inventory permitting) if you need to switch out your purchase for a different size or for whatever reason. You can read up on our new Return / Exchange Policy here. We want to make it easy for you to shop online and get exactly what you want.
To those of you who supported us from day one and bought our apparel, keep an eye out in your email inbox…a little something is coming your way. You believed in us, saw value in us, and trusted us. We are forever grateful, and we hope that we continue to be a small part of your child’s journey.
To those of you have followed us on Instagram, sent us messages on Facebook, and encouraged us along the way but never bought a romper or crib sheet, we hope that our new way forward peeks your interest. We’d love the chance to earn your trust and introduce Chasing Windmills to your family.
We continue to source the highest quality merino wool from mountainous New Zealand and Australian ranches, work with talented designers, and partner with responsible vendors to craft our products. Beautiful simplicity, meticulous craftsmanship, and an ethical supply chain continue to be core values of Chasing Windmills.
We know merino wool is more expensive than, say, cotton or synthetic fabrics, but it doesn’t have to put such a dent into your pocketbook. Our new way forward gives us a direct connection to you, our customers.
Even though we offer direct pricing, we are open to partnering with our favorite online boutiques and local shops to carry our merino wool apparel. In this way we can build relationships with shop owners who help us reach mamas and papas who appreciate beautiful simplicity and the things that Mother Nature provides.
This is our way forward, together with you. Here’s to the adventures ahead!
Sarah & JP (Co-Founders of Chasing Windmills)