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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Following our little girl's lead and seeing the world through her eyes...

(Pictured wearing our Go Outside Merino Tee and Shorts).

Seeing the world through fresh eyes

John Box July 28, 2016

When we talk about the fresh eyes of childhood, it’s usually a metaphor.  But in truth, scientists tell us that our brains actually prime our eyes for what we are about to see.  

Think of it as a mental shortcut: the eyes oftentimes see what the brain expects, thus saving us the time and energy from visually scanning and processing our entire environment.

As adults, we’ve seen and experienced much. Our minds have a database of experiences to prime our vision — to give us a sense of what to expect.

But kids don’t have that database yet. They rely on their vision to see and experience the world.    Our kids are awash in new experiences, creating memories, exploring the world, and processing the richness of their environments.  

It’s one reason why, as parents, we love to see the world through our children’s eyes — and that’s because we are pausing to see the world for what it is instead of what we expect.  It’s thrilling to see the world through fresh eyes.  It’s a gift that our children give to us.

And it’s also why we love to follow our kids’ leads.  A few weeks back, we camped at the Great Sand Dunes National Park and explored the dunes with our kids.

When we approached the dunes with their towering mounds of soft sand reaching 750 feet high, we followed our three-year-old twins.  They ran up and down the soft mounds, grabbed fistfuls of sand and watched the grains disappear through their fingers, and just explored this totally unique landscape.

Before we had kids, we’d been to the sand dunes, so we knew what to expect this time around.  Our eyes didn’t have to wildly scan the surroundings to take it all in.

But following our children around the dunes allowed us to see them again with fresh eyes, to appreciate nature's wonder, and to focus on beauty that we might’ve otherwise looked.  We're pretty thankful for the world we see through the fresh eyes of childhood.

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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