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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Exploring in our windmill print merino long john. photo by @iamjesshunter

Merino Wool: Mother Nature's Original High-Performance Fiber

John Box October 3, 2017

With cold weather descending, we turn to merino wool to keep our kids warm, cozy, and active.

But why not cotton or synthetic fibers? Why do we choose 100% merino wool as the soulful base of everything we make, including our thermal long johns?

Quite simply, Mother Nature engineered merino wool to keep the wearer warm, cozy, and active when temperatures drop this fall and winter.

Unlike cotton, merino naturally wicks away moisture and retains heat even when wet. If your little one is wearing cotton long johns and snow slips under the jacket, the cotton layer will rob the wearer of warmth. 

Not so with merino. Nature’s original high-performance fiber holds in warmth even when wet and dries quickly. Whether it’s a little sweat or an errant snow ball, merino works hard to keep your little one active and cozy in all types of conditions. 

Cotton just can’t match merino’s natural temperature-regulating properties.

And neither can petroleum-based synthetic fibers like polyester. Although quick-drying, synthetic fibers can’t match merino’s natural insulating effect which helps the wearer maintain a consistent and comfortable body temperature.

Plus, if you’re like us, you just feel better wearing a natural fiber from the world’s softest sheep. We source our merino directly from New Zealand to ensure next-to-skin plush softness and comfort.

Our long johns will be your kid’s favorite high-performance base layer and softest pair of pajamas, all in one super soft set. And for that, we have Mother Nature to thank.

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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