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Shortcutting Causes Erosion

John Box March 3, 2017

We’re all for forging your own path.  On our more courageous days, we fancy ourselves trailblazers.

But we also need to be mindful of the footprints we leave behind.  Along one of our weekend family hikes, an elegant sign greeted us at the start of our trail: “Shortcutting causes erosion”.  If we are mindful of our where we step, our kids and their kids can fall in love with nature too.

It’s why we consciously minimize Chasing Windmills’ footprint.  Our home office subsidizes wind power.  We offset our home office energy use and shipping, thanks to the good people of TerraPass.  We use recycled materials for our mailers. Our merino fiber is naturally renewable, with the sheep being shorn once per year. And, best of all, merino is biodegradable- all thanks to Mama Nature.

Yes, those are little things.  But we must believe that little things make a big difference.

Little things like avoiding shortcuts on a mountain trail.

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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