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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Our family of four

Our Vision on Mom & Pop Small Business Day

John Box March 28, 2018

When we launched Chasing Windmills in 2015, we shared the vision for our little company. We stand by our vision, by our hopes and dreams, by our quest to connect genuinely with our customers and bring a bit of nature’s goodness into your lives.

We are grateful for your support, for helping this little small business grow, and for making us a part of your family’s adventures. As we grow, however, we find ourselves spending more time on the day-to-day challenges and opportunities of running the company and less time dreaming about our vision.

And so, today on mom-and-pop small business day (yes, it’s a thing!), we’re taking the time to reflect on our journey and assert our vision going forward.

We believe in living life intentionally, deliberately making choices for ourselves and our children.

We believe in simplicity, understanding the freedom of enough and the stress of too much.

We believe in Mother Nature, trusting that she will provide for us better and more wholly than any artificial creation.

We believe in the wisdom of childhood, embracing play and resisting the urge to treat our kids as mini-adults.

We believe that adventures come in all sizes, embracing the little adventures along the way.

We believe in a gathered table, breaking bread with family and friends and sharing the goodness of a wholesome meal.

We believe in slowing down, taking deep breaths, and recognizing the incredible gift we have to explore this beautiful world with our children.

We believe in the light deep within our children and we embrace the future that, someday, they will create.

Yes, we are a small business, run by a mom and a dad. On any given day, our emotions run the gamut from hope to doubt to stress to relief to disappoint to happiness. At times, it is easy to get caught up in the rollercoaster of life.

And sometimes, we need to remind ourselves that we are the creators, not the passengers, of our lives. We find it useful to assert our vision, our values, our hopes and dreams, to re-center ourselves.

As part of this community together, we would love to hear your visions too. What do you believe in, for yourself and your family?

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


SEE WHAT WE'RE UP TO...

Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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