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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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Mother Nature's Original High-Performance Baselayer

John Box February 5, 2018

A high-performance base layer that doubles as your kid’s softest and coziest set of pajamas? Yup, that pretty much describes our thermal long johns, designed for daytime adventures and a good night’s sleep.

To achieve this design goal, we rely upon a natural fiber engineered by Mother Nature’s patient evolution: merino wool. No other fiber—manmade or natural—can quite match merino’s unique properties.

First, it’s soft. Really soft. Really super soft. Measuring in at 18.9 millionths of a meter, each merino fiber in our collection is incredible fine—which translates to itch-free next-to-skin comfort and softness.

At pop-up shops, parents are often surprised by the soft handle of merino and ask us: “This is really wool?” Yes, it’s true. Merino sheep produce the finest softest wool you’ve ever felt. We source our merino fabric directly from New Zealand, where merino sheep roam mountainous meadows. 

While you’ll notice its softness first, merino’s unique qualities do not end there. Merino wool is a natural temperature-regulator, thanks to an insulating effect created by tiny crimping in its fibers. As a result, the wearer is insulated against hot and cold temperature swings—keeping you warm in the cold and cool in the heat. No synthetic fabric can replicate this effect quite like merino.

Merino also naturally wicks away moisture and retains heat even when wet—a key performance metric for winter play in the great outdoors. Cotton, on the other hand, robs the wearer of warmth when wet and dries slowly. In contrast, merino continues working hard to keep the wearer comfortable in dry and wet conditions. In fact, merino can hold up to one-third of its weight in water before it even feels wet!  

And, unlike synthetic fabrics which stubbornly cling to odor (that is, bacteria!), merino is naturally anti-microbial which means your little one will have a better-smelling garment that needs less washing. What parent doesn’t need a little help cutting down on laundry?

If you’re like us, you are also drawn to merino as a natural fiber as opposed to, say, a petroleum-based fiber like polyester. If we’re heading outdoors, we just feel better wearing a high-performance fabric engineered by nature instead of plastic-based clothing.

Because let's talk about the issue of plastics. Every year, several millions of tons of plastic enter our oceans. This floating plastic includes microfibers that become separated from our synthetic clothing in the wash. These micro-plastics from synthetic clothing find their way into our streams, rivers, and oceans. And they never biodegrade. Those polyester baselayers will leave their mark on this earth for a LONG time.

Merino wool, on the other hand, is naturally biodegradable. In fact, if you were to bury a merino t-shirt in the ground, chances are it’ll be completely gone in less than a year! Merino will always return to the Earth.

Merino wool will always represent the soulful base of everything we make. After all, Mama Nature knows best.

In Benefits of Merino Wool Tags merino
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Exploring in our windmill print merino long john. photo by @iamjesshunter

Merino Wool: Mother Nature's Original High-Performance Fiber

John Box October 3, 2017

With cold weather descending, we turn to merino wool to keep our kids warm, cozy, and active.

But why not cotton or synthetic fibers? Why do we choose 100% merino wool as the soulful base of everything we make, including our thermal long johns?

Quite simply, Mother Nature engineered merino wool to keep the wearer warm, cozy, and active when temperatures drop this fall and winter.

Unlike cotton, merino naturally wicks away moisture and retains heat even when wet. If your little one is wearing cotton long johns and snow slips under the jacket, the cotton layer will rob the wearer of warmth. 

Not so with merino. Nature’s original high-performance fiber holds in warmth even when wet and dries quickly. Whether it’s a little sweat or an errant snow ball, merino works hard to keep your little one active and cozy in all types of conditions. 

Cotton just can’t match merino’s natural temperature-regulating properties.

And neither can petroleum-based synthetic fibers like polyester. Although quick-drying, synthetic fibers can’t match merino’s natural insulating effect which helps the wearer maintain a consistent and comfortable body temperature.

Plus, if you’re like us, you just feel better wearing a natural fiber from the world’s softest sheep. We source our merino directly from New Zealand to ensure next-to-skin plush softness and comfort.

Our long johns will be your kid’s favorite high-performance base layer and softest pair of pajamas, all in one super soft set. And for that, we have Mother Nature to thank.

In Benefits of Merino Wool Tags merino
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EXPLORE . DREAM. DISCOVER

This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


SEE WHAT WE'RE UP TO...

Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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