You could say that the story of Chasing Windmills began when we were 18. We met at Bowdoin College in Maine, two young idealistic kids with creative impulses and socially minded goals.

Breathing the fresh Maine air for four years really makes one appreciate the goodness of the outdoors. And with JP’s Colorado childhood spent in the shadow of the Rocky Mountains, we’ve always had a deep appreciation for the awesome beauty of Mother Nature. So it might seem like it has been a clear path for us in creating a merino wool apparel line.

But before we set out to capture the adventurous spirit of childhood through the natural goodness of merino wool, we went on a journey. We’d love to say that our journey led us past the sea cliffs of the Faroe Islands or through the Chilean peaks and valleys of Patagonia.

Those journeys still await us. The journey we’re talking about was much more modest. It includes missteps, grasping for answers, and learning our way to be freely us.

You see, we stumbled upon merino wool almost by accident. At a time when we both held corporate gigs, Sarah gave JP an orange merino wool t-shirt.

On weekdays, JP wore a suit and tie to work. On weekends, he wore his orange t-shirt. He felt at home, at ease, and at peace in merino. Whether hiking in the mountains or running errands around town, JP just felt better wearing the natural merino fiber.

At a time when JP was falling in love with his merino weekends, Sarah was turning to the art of photography. Soon it was time for Sarah to bid farewell to her corporate gig and seek a new path with her camera.

Inspired by Sarah’s creative leap, JP knew that his weekdays wearing a suit and tie were numbered. Everyday would be a merino wool day soon enough. It was just a matter of when.

The “when” became clear on a perfect November night when we welcomed twins into our lives. We knew that merino wool would be the perfect natural fabric for our precious babies because nothing else feels so soft, wicks away moisture, regulates body temperature, and resists odor quite like it.

Enter Chasing Windmills, our dream of bringing the natural goodness of merino wool to precious little ones far and near. Mother Nature knows best, and so we trust her.

Our journey helped us create Chasing Windmills. “Explore, Dream, Discover” is not just a corporate tagline for us. It’s the embodiment of our story, our journey, our joy in sharing this adventurous spirit.

This is only the beginning of our journey. We are grateful to take the next steps with you.