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Chasing Windmills

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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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JP & Sarah, Co-Founders

Our grand journey

John Box February 23, 2024

When we graduated from college in Maine together, full of idealism and youthful energy, we always imagined that we would do something grand in this life. In all of our imaginings and dreaming, we did not envision spending so many hours in our basement fulfillment center packing up orders! But that’s where we’ve been this past week, working together day and night, just the two of us, physically seeing the dream of Chasing Windmills come to life, all thanks to your generous support.

And to some, this may not seem like a grand thing. But each time you send us a message with a photo of your kids on an adventure in their merino, or share your words about how your family stays so cozy in their wool, or tell us about how our goods are a constant in your family memories, or express your appreciation for the care that we put into this business — you give meaning to our work.

So, as we busily have our hands in each order that goes out, we think of the little ones that will be playing in the snow. We think of family snuggles while reading together. We think of those beautiful explorations in the wild. We think of the everyday adventures of childhood that our merino gets to be a small part of. And we think - wow, this is pretty grand. Thank you for giving us this work and this meaning to our days.

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EXPLORE . DREAM. DISCOVER

This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


SEE WHAT WE'RE UP TO...

Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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