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This is our place to connect, to share our love for merino wool, and to celebrate the joys of childhood.

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That Orange Merino T-Shirt

John Box February 9, 2024

You never know when a seemingly insignificant moment will turn into a significant one — this is the story of JP’s orange t-shirt. It was a casual afternoon at REI when I happened to run my hand past this orange t-shirt on the rack, and was amazed by its super softness.

It was the first time we had discovered the wonderful qualities of merino wool, and it quickly became his go-to wardrobe staple. At the time, he was still a corporate lawyer and often felt miscast in his daily life, Monday through Friday. Relief and comfort came to him on the weekend when he traded in his suit and tie for his orange merino tee.

The tee became symbolic in a way for what he longed for — adventure, exploration, and a way to live out his values and dreams. Fast forward to 2015, and the launch of Chasing Windmills gave us a path to do just that. Though his tee has become threadbare from memories made at home, with our children, and out in the wild, it’s still a part of this journey.

He wears it on all of our launch days in our basement warehouse -- bringing a smile to our faces and maybe some luck too, thinking about this journey we have traveled. It will always have an honored place in his wardrobe.

May we always remember to take notice of all those tiny moments in our lives

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This is our place to connect. To share our love for merino wool. To explore the adventures of childhood. To celebrate the joys of parenthood.

This is our place to thank you. You have invited us into your home. We are forever grateful.

This is our journey, together.


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Thankful for all the children. They are our light shiners, our joy makers, our hope deliverers. Always showing us how to spread kindness, love deeply, and make beauty in this world together. May we learn from their innocence, and carry their wisdom w
A closer look at our new merino wool long johns - we’ll have 4 new ribbed solids coming your way August 22! Say hello to the newest color mulberry, and super soft as ever. Will make the transition from summer that much comfier 😊
Tip for the novice family of campers- always do a trial test/set up of your gear before you’re out in the wild. This way you’ll avoid puncturing a giant hole in your tent roof 🤦‍♀️ and your kids will only be crying because of mama&rs
I’ll admit I was a bit cranky when I woke up for our shoot (and as the photographer, crankiness is not the best state to be in!). Letting little things bother me and consume my thoughts. But little by little as this shoot started to come togeth

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Chasing Windmills

Merino Wool Base Layers and Clothing for Kids

Chasing Windmills | , Denver, Colorado

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