#WindmillsWorthChasing

We'd love to know -- what are the ideals you strive for in creating a life with your children? What are your #windmillsworthchasing?

To us, chasing windmills is a journey with an open heart.

It’s about chasing an ideal bigger than yourself; it’s about remaining an optimist even in the face of cynicism; it’s about striving to live up to heroic visions of what we can be, what our children can be, and what our world can be.

It takes a belief in impossible dreams and the will to enjoy life’s journey, whatever comes your way. 

So what are our #windmillsworthchasing?  

Our little family of four is chasing a life of beautiful simplicity, rich in experiences and connections to those we love.  We’re striving for a patient trust — in ourselves and each other — that will allow intuition to guide us on our paths.  

Our little company is chasing a business model that cares, not solely for profits, but for the lives it touches and the environment it graces.  We succeed when the world is a little brighter — when we can plant that seed of respect for what Mother Nature provides early in childhood.

Our #windmillsworthchasing challenge us in ways we never could’ve imagined.  It’s not easy or for the faint of heart, but we believe in the journey and believe that it’s worth it. We’d love for you to join our campaign and tag us in your photos @chasingwindmillskids.

Here’s to your story, your chase, and the windmills that await.

What does "Chasing Windmills" mean?

We’re sometimes asked, “what does Chasing Windmills mean?”  In short, it’s a journey with an open heart.

It’s about chasing an ideal bigger than yourself; it’s about remaining an optimist even in the face of cynicism; it’s about striving to live up to heroic visions of what we can be, what our children can be, and what our world can be.

Chasing your personal windmill isn’t easy.  It takes a belief in impossible dreams and the will to enjoy life’s journey, whatever comes your way.  

But, if you can hold onto a sense of wonder, then you’re on the right track.  If you believe that the universe is friendly, you’ve got a chance.

We are all chasing windmills, every day.  To quote Sarah’s Dad:

"I like to read biography not because I worship the person, nor that I want to seek him [or her] as my model for my life, but because it offers a sense of inspiration to see men and women trying to live up to their ideals, struggling through crisis and remaining steadfast in tribulation.  Sometimes they come out triumphant, yet sometimes not too well.  But the outcome is not essential; instead, it is the courage and the process of struggle which induce inspiration and give the feeling that we are not alone in this world.”

And so, Chasing Windmills is part of our biography.  It’s deeply personal to us, as is your decision to share the natural goodness of merino wool with your little one.  You have welcomed us into your home — made us a part of your biography — and for that we are forever grateful.

Here’s to your biography, your chase, and the windmills that await.

Our Story: The Co-Founders of Chasing Windmills

You could say that the story of Chasing Windmills began when we were 18.  We met at Bowdoin College in Maine, two young idealistic kids with creative impulses and socially minded goals. 

Breathing the fresh Maine air for four years really makes one appreciate the goodness of the outdoors.   And with JP’s Colorado childhood spent in the shadow of the Rocky Mountains, we’ve always had a deep appreciation for the awesome beauty of Mother Nature.  So it might seem like it has been a clear path for us in creating a merino wool apparel line. 

But before we set out to capture the adventurous spirit of childhood through the natural goodness of merino wool, we went on a journey.  We’d love to say that our journey led us past the sea cliffs of the Faroe Islands or through the Chilean peaks and valleys of Patagonia.  

Those journeys still await us.  The journey we’re talking about was much more modest.  It includes missteps, grasping for answers, and learning our way to be freely us.

You see, we stumbled upon merino wool almost by accident.  At a time when we both held corporate gigs, Sarah gave JP an orange merino wool t-shirt.  

On weekdays, JP wore a suit and tie to work.  On weekends, he wore his orange t-shirt.  He felt at home, at ease, and at peace in merino.  Whether hiking in the mountains or running errands around town, JP just felt better wearing the natural merino fiber.

At a time when JP was falling in love with his merino weekends, Sarah was turning to the art of photography.  Soon it was time for Sarah to bid farewell to her corporate gig and seek a new path with her camera.

Inspired by Sarah’s creative leap, JP knew that his weekdays wearing a suit and tie were numbered.  Everyday would be a merino wool day soon enough.  It was just a matter of when.

The “when” became clear on a perfect November night when we welcomed twins into our lives.  We knew that merino wool would be the perfect natural fabric for our precious babies because nothing else feels so soft, wicks away moisture, regulates body temperature, and resists odor quite like it. 

Enter Chasing Windmills, our dream of bringing the natural goodness of merino wool to precious little ones far and near.  Mother Nature knows best, and so we trust her.

Our journey helped us create Chasing Windmills. “Explore, Dream, Discover” is not just a corporate tagline for us.  It’s the embodiment of our story, our journey, our joy in sharing this adventurous spirit.

This is only the beginning of our journey.  We are grateful to take the next steps with you.

Our family: Sarah, JP, and kiddos. (Photograph by Jonathan Canlas)