Designing Thermal Long Johns for Daytime Adventures and a Good Night's Sleep

If you’re like us, you’re drawn to the true, beautiful, and good things in life. You’re inspired by simple and profound moments when your true self emerges from the excess. And you appreciate beautifully crafted, multi-functional items that simplify your day-to-day.

With those ideas in mind, we designed our Thermal Long Johns as both a high-performance base layer and your kid’s softest and coziest pajamas. Sure, I guess we could have made one set of long johns and another set of pajamas, but that would just add unnecessary clutter.

Instead, we created something truly exceptional that can be worn day and night — keeping your little one warm during those daytime explorations in the great outdoors and cozy during nighttime.

To achieve this vision, we started with a super soft merino wool from New Zealand. Merino fibers trap tiny pockets of air that insulate the wearer against hot and cold temperature swings, which means that our long johns help your little one maintain a consistent and comfortable body temperature — whether she is outside or inside.

Plus, merino wool wicks away moisture, doesn’t hold odor, and is super soft. The end result: your child is warm, dry, sweet smelling, and cozy all day and night. Mother Nature endowed merino wool with these attributes through patient evolution, and our kids are the beneficiaries.

And, your daytime adventurer might even get a better night sleep in our Thermal Long Johns! Researchers at the University of Sydney found that wool sleeping apparel and bedding increases the the total sleep time and improves sleep efficiency.  It could be the softness of the fabric; it could be temperature-regulating qualities; or it could be the moisture management.  Whatever it is, a good night of sleep is welcome news for any parent.

When your kid wakes up after a good night sleep, you don’t have to strip off the merino long johns. Head outside! If snow is falling, throw on the snowsuit over the merino long johns, and walk to that sledding hill with your child, build a snowman, or just catch snowflakes on your tongue.

And to us, that’s what it means to design something true, beautiful, and good. You and your little one can just focus on what really matters — exploring this big beautiful world together.

Fall Break!

Our shop is on fall break, as we take a few days to soak up the goodness of fall with our family.  So what does that mean for you all?

Priority USPS shipping is on us for all domestic orders during Fall Break (October 11th through October 16th).  All orders will ship out on Monday, October 17th.  

And for our international friends, you'll save $8.00 off of your usual shipping costs during Fall Break too.  A little something for everyone.

There's no promo code necessary (the shipping costs are zeroed out for our US customers and discounted for our international customers at checkout).

Hope you and yours are enjoying the fall season too!

With gratitude,

Sarah & JP (Co-Founders)

Sitting in the Shade of Our Crab Apple Tree

If you've taken a peak at the look book for our thermal long johns, you might have spotted a few tree stumps adorned in moss and ferns. Well, those tree stumps now reside in our backyard. Our kids love to jump from stump to stump, precariously teetering upon each before they catch their balance.

When we picked up the stumps awhile back, the woodsmith included a few thinly sliced large wooden rings for our kids to play with. He told us that, in a few months, the wooden rings would dry up, crack, and fall apart.

And so, this past weekend, our little boy accidentally dropped one of his wooden rings, and it cracked into two. He quickly looked up, his eyes full of tears, when I said, “Oh wow!  Look, you made two pieces now!” It somehow worked. Tears dried up quickly and he excitedly told his sister about his good fortune.

So naturally she took her wooden ring and dropped it in the bark. Nothing happened. So she threw it down hard against the bark. Nothing happened.

I was about to tell her to throw it against the concrete, but I stopped myself. Why should I interject? She and her brother were happily playing together, and no one was asking for my help. So I sat back.

And sure enough, she figured out that her wooden ring would break into many pieces when dropped upon the stone steps leading up to our backdoor. For the next thirty minutes, our kids continued to break apart their little wooden rings, counting how many pieces they each had, and just laughing with each other. 

For my part, I rested in the shade of our crab apple tree and just watched them. I marveled at their ability to become so singularly focused on one thing, to lose themselves in an activity with each other, to experience the world without distraction.

Childhood is beautiful and spontaneous. As grown-ups, we organize so much of our lives (oftentimes out of necessity to run our households and businesses), but kids live moment to moment. It’s why they are quick to smile and quick to cry. Their senses and emotions are always engaged.

And I wondered what would’ve happened if I had interjected. Would they have happily played together for the next thirty minutes? I don’t think so. 

As parents, we want to be involved in our kids’ lives. But sometimes the best thing we can do is to step back and let them figure things out for themselves. Kids are natural scientists, experimenting each and every day, testing out their worlds to better understand their environments and each other.

It’s a small thing — breaking apart dry cracking wooden rings — but it allowed our kids to practice problem-solving skills and engage each other. I need to remind myself to step back more often and just watch childhood’s magic unfold.

Because I tell you what…it’s pretty great to sit in the shade of that crab apple tree.

Merino Wool: A Field to Garment Story

In our modern society, we are often disconnected from the source of what we consume — whether it’s what we eat or what we wear.

And like an increasing number of people, we feel a sense of loss. We yearn to be connected to the natural world and to understand our place and our footprint.

That yearning is at the heart of Chasing Windmills. We’re striving to create a connection to the natural world from the earliest moments of childhood. We succeed if we plant the seeds of appreciation for what Mother Nature provides and respect for living harmoniously with her.

For us, it all starts with the merino sheep. Our merino wool comes from ZQ Merino certified ranches in New Zealand and Australia, where sheep live exclusively on free-range, pasture-based farming. The sheep are cared for by ranchers like Philip Rive, who grew up riding his pony in the mountainous meadows where his merino sheep now graze.

Once a year in the springtime, Philip’s merino sheep are brought down from their rich pastureland to be shorn. Our New Zealand-based merino fabric supplier then transforms those super soft merino fleeces into the fabric that serves as the soulful base of everything we make.

Our fabric provider is also a Bluesign Systems Partner, further demonstrating our ecological commitment from farm to fabric to finished garment. Bluesign's aim, for example, is to reduce the ecological footprint of the textile industry and realize environmentally responsible textile production worldwide.

If you’ve never felt merino wool before, you’ll be surprised by just how fine and soft it is. Unlike some other wool fibers that are thick and scratchy, merino sheep produce the softest and finest wool you’ll find anywhere. Caring for a merino sheep with such a soft and delicate wool fleece is not easy.  It takes ranchers who truly love what they do.

From field to garment, the story of merino wool is a labor of love — from the ranchers like Philip Rive caring for his sheep to the worker-owners at Opportunity Threads who make our garments.

To us, supporting merino wool is not about buying a commodity in a supply chain. It’s about investing in a way of life, or better yet a way of living in harmony with nature.  It’s about caring for the story behind what we consume.

It’s a story we’re proud to be part of.

Camping with Kids: A Few Tips for Mamas and Papas

Camping with kids — It’s rarely easy but it’s often worth it.  

Sure, it can be a wee bit frustrating trying to set up a tent with your kids tugging at you and jumping on top of the collapsed tent.  And, if you’re like us, your five senses might play tricks on you as the wind rustles over your tent at night.

But then again, you get to experience sunrises as a family, picnics underneath a blue sky, and the joy of watching your kids explore the natural world.

As camping families go, we’re definitely not your rugged outdoors family.  But we love being outside together, and we appreciate Mother Nature’s goodness.  And so, we plan an annual camping trip and hope for the best.

If you’re considering a family camping excursion, here are a few tips:

Reserve a Campsite.  Some of the best campsites in the West are available on a first-come basis, which is great for adventurers without kids, but a little stressful when you’re traveling with young campers.  

When we pulled into the Pinyon Flats Campground at the Great Sand Dunes National Park this summer, it was nice to see a placard with our name next to a reserved campsite.  When our kids are older, we might be willing to wing it more…but not just yet.  You can research and reserve a campsite at a national park on recreation.gov.

Car Camp.  When you think of the most idyllic campsite, you might picture your tent pitched in a grassy meadow alongside a bubbling brook far from other people and modern amenities.  But those places are tough to get to, especially with kids.

So, for the time being, we’re camping at car-accessible campsites.  Sure, you’ll have camping neighbors at nearby campsites, but our kids quickly made friends with the family next to us.  And, best of all, you don’t need to lug all of your gear miles into the woods.  It’s nice to have a home base with your car nearby your campsite.

Prepare Your Meals Ahead of Time.  There’s nothing like a hot meal cooked over a camp stove.  Removed from everyday comforts, a hot meal is such a treat outdoors.  But it’s really not necessary, especially when you have kiddos running around the campground.

We cook pasta salad ahead of time and bring plenty of fruits, jerkies, and nuts.  Packing a cooler ahead of time makes mealtime so much easier.  Of course, we still “cook” one item over a fire — roasted marshmallows for smores!

Bring Your Kid’s Favorite Blanket or Stuffed Animal.  Kids love having a little piece of home with them inside the tent — it’s comforting for them and, hopefully, helps you all get a good night sleep! Our kids snuggle with their Companion Blankets, adding a touch of softness to the crispness of a nylon sleeping bag.

Wear Merino Wool! We carefully select a super soft merino wool fabric as the soulful base of everything we make, but don't let its softness fool you -- our merino offerings are high-performance clothing too.  Naturally anti-microbial, temperature-regulating, and moisture-wicking, our merino tees, shorts, and hoodies will keep your little one active and cozy on a camping trip.  And, coming September 15th, our long john jammies will make moms and dads envious of their comfy little kids.

An Olympic Lesson

When we dream, we often dream of a victory, of an accomplishment, of reaching our wildest hopes and aspirations.

But no one dreams of coming up injured in the biggest race of your life.

That’s what happened to Derek Redmond in the 1992 Olympics in Barcelona.  The British runner led the 400-meter finals midway through, but then his dream shattered when his hamstring cruelly snapped.

He immediately grabbed the back of his leg and went down on one knee.  Medics rushed to his aide, but he shrugged them off.

He hobbled onto his one good leg and struggled forward to finish the race.  That’s when his dad ran onto the track and told his son, “I’m here, son.  We’ll finish together.”

With a father supporting his injured son, the two men crossed the finish line and fell into each other’s arms, tears flowing.  The elder Redmond later said, “I'm the proudest father alive. I’m prouder of him than I would have been if he had won the gold medal.”

With the Olympics in full swing and medal counting underway, we love this story for its heart and soul, for the love between a parent and child, for the courageous human act of trying, for the humble pride of finishing even when victory is out of reach.

We all want our kids to succeed and reach their life goals, big and small.  But we also want our kids to trust the journey, and recognize that our human spirit can carry us to beautiful yet unexpected places.

As Derek Redmond’s experience shows us, life’s hardships sometimes pop up when we least want them to.  But in the midst of those hardships, if we can find the spirit to persevere like the Redmonds, then we will have attained something beautiful and worth celebrating.  

We will have attained an expression of love in its purest form.

And so, we hope that our kids measure their self-worth by effort, dedication, and love, not just by results. We hope that they are grateful for the successes in their lives and strong enough to overcome the disappointments. 

And we hope that, when they need us, we’ll be there to help pick them up and walk across the finish line together.

Seeing the world through fresh eyes

When we talk about the fresh eyes of childhood, it’s usually a metaphor.  But in truth, scientists tell us that our brains actually prime our eyes for what we are about to see.  

Think of it as a mental shortcut: the eyes oftentimes see what the brain expects, thus saving us the time and energy from visually scanning and processing our entire environment.

As adults, we’ve seen and experienced much. Our minds have a database of experiences to prime our vision — to give us a sense of what to expect.

But kids don’t have that database yet. They rely on their vision to see and experience the world.    Our kids are awash in new experiences, creating memories, exploring the world, and processing the richness of their environments.  

It’s one reason why, as parents, we love to see the world through our children’s eyes — and that’s because we are pausing to see the world for what it is instead of what we expect.  It’s thrilling to see the world through fresh eyes.  It’s a gift that our children give to us.

And it’s also why we love to follow our kids’ leads.  A few weeks back, we camped at the Great Sand Dunes National Park and explored the dunes with our kids.

When we approached the dunes with their towering mounds of soft sand reaching 750 feet high, we followed our three-year-old twins.  They ran up and down the soft mounds, grabbed fistfuls of sand and watched the grains disappear through their fingers, and just explored this totally unique landscape.

Before we had kids, we’d been to the sand dunes, so we knew what to expect this time around.  Our eyes didn’t have to wildly scan the surroundings to take it all in.

But following our children around the dunes allowed us to see them again with fresh eyes, to appreciate nature's wonder, and to focus on beauty that we might’ve otherwise looked.  We're pretty thankful for the world we see through the fresh eyes of childhood.

Camping with Kids at the Great Sand Dunes National Park

“Whatever happens, don’t bail.”

That was the advice from my outdoorsy brother who feels most at home and at peace hiking into a mountainous wilderness and staking a tent somewhere off the grid.

But that’s not exactly us.  Truth be told, we prefer a mountain cabin — four walls, comforting wood stove, and a bed — to the ruggedness of a tent.  

And so, when I told my brother last year that we were taking our two-year-old twins camping for a night in Evergreen, Colorado (just 30 minutes from our home), he gave me simple advice: “whatever happens, don’t bail.”  In other words, don’t pack up your tent and drive the family back home at the first sign of distress!

Well, we made it with flying colors through our first camping trip in Evergreen last year, despite a very loud donkey at a nearby farm that “hee-hawed” throughout the night.

With one successful night under the stars to our credit, we ventured out farther this year — to the Great Sand Dunes National Park in southwestern Colorado.  Arriving in the afternoon, we set up our campsite and headed straight into the Sand Dunes.

What are the Great Sand Dunes?  Mountains of sand as soft as you’ll find at any beach, sculpted by wind to form peaks reaching 750 feet high.  We didn’t expect to hike very far into the Dunes because we thought our kids would soon say: “Carry me! My little legs are tired.”

But something happened…they outpaced us up the Sand Dunes.  Half-running, half-scooting up and down mounds of sand, they quickly reached a sandy peak and then another and then another.  It was one of those rare moments as a parent where you sit back and smile, knowing that your planning and hopes aligned for a brief moment.

Of course, on the hike back to our campsite, we carried our kids a good ways, but we were all in good spirits after exploring the Dunes.  I started a fire (a primal source of pride for any dad), while Sarah de-sanded the kiddos before dinner.

And then the wind started.  At first, it was just a minor annoyance when it became impossible to sit near the fire without smoke rapidly changing directions into whichever area we placed our camping chairs.

But the real fun started when we crawled into our tent for the night.  The wind intensified, making our nylon tent ripple and wave like a flag.  And then came the wind-blown sand, working its way through the vents of our tent and covering us in a thin layer of sand.

Sarah and I looked at each other, both of us wondering if it made sense to spend the night in a hotel in nearby Alamosa, Colorado.  And then I remembered my brother’s advice: whatever happens, don’t bail.  

We didn’t bail.  We made it through a windy, sand-filled night with our kids sleeping better than mommy and daddy.  

When we awoke with the sun, it was a perfectly still morning — no wind and clear blue skies.  We crawled out of our sandy tent to bask in the crisp morning air and enjoy bagels for breakfast. 

But instead, swarms of hungry mosquitoes awaited us.  They too liked the still morning air.

Sarah and I looked at each other for a second time: should we head into town for breakfast?  But again, we didn’t bail.

Instead, we hiked a few hundred yards from the forested buggy campgrounds to the soft sands of the Dunes, where no mosquitoes buzzed.  We laid down a mat in the sand, felt the warmth of the sun, and enjoyed a family breakfast in the quiet stillness and majesty of the Sand Dunes.

And I smiled.  Without the winds, there would be no Sand Dunes.  Without the mosquitoes, we wouldn’t have enjoyed a breakfast picnic in the Sand Dunes.

We’re glad we didn’t bail.  In camping and in life, the rough spots sometimes pave the way for happiness.

Our breakfast during a crisp cool morning at the Great Sand Dunes National Park.

// kiddos pictured wearing our merino hoodies and beanies.

Packing Light with Merino Wool...in Italy!

If you’re like us, you want to be free.  Free to travel, free to explore, free to pack light, free to share life’s adventures as a family.

But that sense of freedom doesn’t come easy for parents.  If you’ve ever packed up your family for a vacation, you’ve probably felt a burdening weight trying to decide what your kids will need — car seat, stroller, a favorite stuffed animal or two, beloved nighttime books, and enough clothes to account for the inevitable mid-day outfit changes.

The good news? We can help you pack a little lighter.  We recently traveled to Italy with our three-year-old twins to celebrate the wedding of a close friend.

And we were able to pack a little lighter, thanks to our merino tees, shorts, and hoodies.  Our kids pretty much lived in their Chasing Windmills apparel for the week, and it made our lives as parents a bit easier…a bit freer.

We didn’t stress out when gelato smeared the front of our kids’ merino hoodies.  We just washed them in the sink at nighttime with travel detergent, hung up to dry, and the hoodies were dry and ready for the next day’s adventures by morning.

We settled into a nice little routine — hand-wash our kids shorts and tees before bed and throw them back on in the morning.  The best part about it?  Their Chasing Windmills’ clothes looked, smelled, and felt fresh and soft after each hand-washing.

We can thank Mother Nature for merino wool’s natural super powers.  Let’s start with its anti-microbial qualities.  Unlike cotton and synthetics, merino wool doesn’t cling to stinky odors.  Merino wool is also quick-drying, so you can wash it in the evening and wear it in the morning — a prerequisite for any travel-approved gear.

In contrast, I tried hand-washing a pair of synthetic pants on vacation, but unfortunately they dried slowly and smelled of mildew.  I wadded them up, put them in the back of my duffel bag, and forget about them for the rest of our trip.  

But not our kids’ merino wool offerings.  No stink, wash after wash, day after day.

And as impressionable kids, our kids picked up on our admiration for all things merino.  If they got wet splashing in a puddle after a sudden downpour, they’d smile at us: “It’s ok.  It’s merino.  It'll dry quickly.”

And that makes us a little more free when exploring the big beautiful world with our kids.

Our little girl, clad in merino and exploring an Italian plaza.

When Your Kids Pick You Up

“Where’s your smile Daddy?” 

That’s what my little girl asked me the other day as I sat down for dinner. I usually do a good job of switching from work mode to Dad mode, but that evening, the day’s list of to-do’s hung with me for whatever reason.

Running your own business is liberating, meaningful, and fun…but other times, it’s work, it’s decisions, it’s juggling, it’s hoping, it’s finger-crossing — really, it’s life, with all of its blessings and challenges wrapped up together.

And so, when I came to the dinner table without the usual bounce in my step, my daughter noticed.  And with a simple question, she wiped away a lot of my day’s concerns. She re-centered me the way only a child can.

After dinner, I took out my guitar and played a few tunes, hoping for music’s therapeutic release. Now, I’m no rock star — I learned how to play a few songs during my college days. It was a perk of spending four years with a roommate who could play everything and play it well.

My little boy sat on the couch next to me as I played a few songs. When I stood up to put my guitar away, he said, “I love your music Daddy.”

Like his sister, he knew I needed a little pick me up.  And he picked me up the way only a child can.

Life has its challenges, but if you’re lucky enough to be surrounded by a family in tune with your soul, the mountain before you seems a little less daunting. 

And for me, that’s the best Father’s Day present I could ever ask for.

On Being Present

“How is your week going?” This simple question often throws me for a loop. We all hear this seemingly innocuous question dozens of times per week — from friends, the grocery clerk, the bank teller, and on and on.

Despite the many times I’m asked this question, it somehow always catches me off-guard.  My brain wildly scans the past, present, and future of the week, trying to calculate the overall wellness and direction of the week.  I usually manage a tepid response, “Uh, my week is going pretty good.”

A week is too big for me.  It’s not that I don’t think about the past or plan ahead for the future — I do — but I simply cannot summarize a week into a quick soundbite.  I don’t fault the questioner either.  I also ask friends, “So, how’s the week treating you?”

The frequency with which we ask this question reveals a truth: we are often not in the present.  Instead, we dwell on the past and fret about the future.

Our children, however, live in the present.  They live in every second of every minute of every hour.  They experience life as it unfolds.

They watch a butterfly flutter its wings; a bumblebee buzz by a flower; the clouds shifting in the sky; and every other thing around them. Sometimes they drive us crazy with their “why” questions, testing even the most patient parent.

But that is also why we love seeing the world through our kids’ eyes.  Every color, sound, and smell is experienced anew.  To be fully engaged in the present is an amazing gift.

We are born with this gift, as our own children show us. But along the way, we stop thinking about the here-and-now and shift our focus to weeks, months, and years.

We can’t live as freely in the moment as our kids do. Someone needs to plan for dinner, take care of finances, and do all those other grownup things.

But we can slip into the present more. We can experience life as it unfolds — even if only for a few precious moments.

To us, that’s a windmill worth chasing.

chasing butterflies

It was one of those days that you get in Colorado: Rocky Mountain sunshine turning the snow from frozen flakes to slush to evaporated nothingness in a matter of hours.  A few days before, we were bundled up in parkas, but today it was shorts and t-shirts weather.

So we headed out to the park and watched as our kids biked around in a long circular loop.  Suddenly, our little girl skidded to a stop on her bike and started running across the park, saying, “Look!  A butterfly!!!”

She had little chance of catching that butterfly, but we let her run after it anyways, and we smiled at her when she returned to breathlessly tell us about what she saw.  

Kids get to chase things.  And as parents, we’re happy when they do — even if they’re probably not going to catch all those butterflies.  You know why?  Because sometimes they will catch a butterfly.  And, even if they don’t, the chase makes them happy.

As we grow up, we chase a little less.  Too often, we only run after the things we know we’ll catch.  We stop taking those leaps of faith, and slowly we forget how good it feels to chase after something worthwhile.

That’s why we've started our new campaign — #windmillsworthchasing — to remind ourselves that there is so much out there worth chasing.  We may not catch everything we desire in life, but that’s okay.  We’re better for the chase.

Here’s to you and yours.  Here’s to the things you chase.

Summertime Wool

Summertime wool.  Yes, it’s a thing.  It’s Mother Nature’s thing.

And to some, that’s a surprise.  You already know that wool is a great insulator keeping you warm during winter’s chill.  When you think of wool, you might think of your thick wool sweater folded and unused in your closet during the spring and summer months.

But not all wool is created equal.  Our wool isn’t heavy, scratchy, or thick.  It’s super soft, lightweight, and breathable.  It comes from merino sheep roaming free in mountainous New Zealand and Australian meadows — the kinds of places subject to winter’s chill and summer’s heat.  

These merino sheep can’t take off their wool jackets in the summer, like you might.  Instead, they wear wool year-round, staying warm in the cold and cool in the heat.  The sheep understand the secret of all-season merino wool.

It’s nature’s little secret, and now you can share it with your little one.  So what makes our t-shirts, shorts, and hoodies summer-ready?  

It’s a merino wool super power: temperature regulation.  When it’s chilly, merino wool acts as insulator, trapping warm pockets of air to keep your little one cozy.  When it’s warm, merino wool’s breathability ensures that excess heat and moisture are released, keeping your little one cool and comfy.

The end result is merino wool apparel that stands up to your kids’ summertime activities.

Have a little one that dashes through a sprinkler?  Our merino tees and shorts can hold up to a third of their weight in water before they even feel wet and, once wet, they dry quickly.

Taking a nature walk with your little one?  Our lightweight airy tees keep little ones feeling fresh and comfy.

Snuggle with mama and papa after a day outside?  Our super soft tees, shorts, and hoodies won’t get in the way of a good hug.  

And for those cool summer mornings or evenings? Our hoody is the perfect weight for a little extra warmth with the added bonus of thumbies.

Yes, summertime wool is more than a thing.  It's a gift from Mother Nature.

Here’s to your summertime adventures!

Spreading Opportunity Through Needle and Thread

#WhoMadeMyClothes

When you think of Chasing Windmills, we hope you’re inspired.

We hope you think of mountainous New Zealand and Australian meadows where merino sheep freely roam.  We hope you and your little one appreciate the super soft, ethically and sustainably sourced ZQ Merino fiber that serves as the soulful base of our kid's wear.

Although our story starts with merino sheep, it doesn’t end there.  Someone has to transform our rolls of merino fabric into beautifully simple and timeless garments.  And so, we hope you also think of our new manufacturing partner in North Carolina: Opportunity Threads, a worker-owned factory and proud member of the Carolina Textile District.

We turned to Opportunity Threads to manufacturer our new at-play collection, not only because of their tremendous skill and attention to detail, but because we also love their vision.  They are part of a concerted effort to revitalize the once-booming textiles industry in the Carolinas.  They believe in their workers, so much so that after a vetting process, their workers have the opportunity to become owners in Opportunity Threads — quite literally spreading opportunity through needle and thread.  

We’re grateful that our new at-play collection is made in the USA in a factory where success is shared among its employee-owners.  We’re grateful to share this part of our story with you.

#WindmillsWorthChasing

We'd love to know -- what are the ideals you strive for in creating a life with your children? What are your #windmillsworthchasing?

To us, chasing windmills is a journey with an open heart.

It’s about chasing an ideal bigger than yourself; it’s about remaining an optimist even in the face of cynicism; it’s about striving to live up to heroic visions of what we can be, what our children can be, and what our world can be.

It takes a belief in impossible dreams and the will to enjoy life’s journey, whatever comes your way. 

So what are our #windmillsworthchasing?  

Our little family of four is chasing a life of beautiful simplicity, rich in experiences and connections to those we love.  We’re striving for a patient trust — in ourselves and each other — that will allow intuition to guide us on our paths.  

Our little company is chasing a business model that cares, not solely for profits, but for the lives it touches and the environment it graces.  We succeed when the world is a little brighter — when we can plant that seed of respect for what Mother Nature provides early in childhood.

Our #windmillsworthchasing challenge us in ways we never could’ve imagined.  It’s not easy or for the faint of heart, but we believe in the journey and believe that it’s worth it. We’d love for you to join our campaign and tag us in your photos @chasingwindmillskids.

Here’s to your story, your chase, and the windmills that await.

Introducing Merino Essentials for Everyday Play

Just in time for summer, we're releasing four new styles on April 7th that will keep your little one comfy and cool during summer's everyday adventures. 

You were there from the beginning. You were there when we launched our original collection of super soft merino wool items for the nursery and play. We are forever grateful that you invited us into your homes, made us a small part of your journey, and shared the natural goodness of merino wool with your little one.

And now, we're excited to embark on our next journey with you: a newly designed collection bringing little ones the merino essentials for play in the great outdoors and everyday adventures -- graphic tees, shorts, and all-season hoodies for kids 3 months to 5 years.

Made in the USA from New Zealand merino wool, our new collection allows little ones to explore this big beautiful world with a helping hand from Mother Nature.  

All new styles will be available in our shop starting April 7th (with a few items available for pre-order...finishing touches being applied now!).  To celebrate, we're offering free domestic shipping for our entire shop on April 7th.

Here's to your adventures ahead!

More than a Swaddle

This photo from @tea.lopez made us so happy.  Partly because her little babe is so precious.  Partly because we want to feel the sand in our toes as we walk along that beach.

And partly because it captures our hopes for this little company.  When we created Chasing Windmills, we set out to design timeless pieces that would become more than the sum of their parts. 

We hoped that our rompers would pass from sibling to younger sibling; that our swaddle and companion blankets would become the favorite blankie that traveled everywhere with a little one; and that our beanies could be worn in the nursery or outside on a cool spring evening.  In short, we hoped that our pieces would be functional yet imaginatively adaptive.

And so, this photo made us happy indeed.  We never envisioned our swaddle laid on a beach, and that’s precisely why we smiled when we saw it used this way.

Yes, we’d choose our swaddle hands-down over anything else out there to swaddle a little baby.  It’s super soft with just the right amount of stretch- Moms and Dads tell us how perfectly snug and cozy their little ones stay in our swaddles.

But we didn’t design just a swaddle.  It’s a beach blanket.  It’s the roof of a play tent hoisted by a toddler builder.  It's a play dress or cape. It’s the comforting blanket a little one grabs before that car ride up to the mountains.  It’s anything a little one can dream up.

We’d love to see how you and your little one use our swaddles.  It’s a big beautiful world out there, and we’re only limited by our imaginations. 

The Ingredients of Merino Wool

If you’re like us, you look closely at recipes.  When you’re deciding what to cook for dinner for your family, it’s important for you to to know the ingredients — whether they’re natural, nourishing, and wholesome.

The same is true for us.  We care about what we eat, knowing that the health of our children and our planet are impacted in ways, big and small, by our meal choices.

And the same is true about what we wear.  Although most of us are used to reading ingredient labels on our favorite foods, we rarely do so for our favorite clothes.

Take synthetic fibers like the ubiquitous polyester, a fabric that tries to mimic the natural properties of merino wool.  Sure, a polyester shirt will wick away moisture like merino, but it stubbornly clings to odor (unlike merino) and, to us, it just doesn’t have that same natural feel of super soft merino.

And how often have you wondered about the “ingredient” list of a polyester shirt?  We’ve asked the same question.

The answer: polyester is a petroleum-based fiber.  Courtesy of whatispolyster.com:

"The process of manufacturing polyester is fascinating. It is an artificial man-made fiber. Polyesters are generally manufactured from petroleum from which the constituent acids and alcohols are derived.

There are three steps in the synthesizing of polyester.
    1    Condensation Polymerization: When acid and alcohol are reacted in a vacuum at high temperatures it results in condensation polymerization. Once the polymerization has occurred the material is extruded onto a casting trough in the form of a ribbon. Once cool, the ribbon hardens and is cut into chips.
    2    Melt-spun Fiber: The chips are dried completely. Hopper reservoirs are then used to melt the chips. A unique feature of polyester is that it is melt-spun fiber. The chips are heated, extruded through spinnerets and cools upon hitting the air. It is then loosely wound around cylinders.
    3    Drawing: The fibers consequently formed are hot stretched to about five times their original length. This helps to reduce the fiber width. This fiber is now ready and would into cones as filaments. It can also be crimped and cut into staple lengths as per requirements."

Courtesy of http://www.whatispolyester.com/manufacturing.html.

Acids? Alcohols? Filaments? Melt-spun?  What are we talking about here?

Merino wool is different.  It’s a natural fiber derived from the fleece of beautiful merino sheep.  You don’t need a PhD in Chemistry to understand merino wool.

You just need the intuition of mother nature.  Synthetics fibers, through complex chemical processes, imitate merino but can’t replicate its soul.

We think Mother Nature got it right the first time.  Nature provides when we let her.  

Every garment has a story.  We’re proud to share our story.  

Proud that the merino sheep on ZQ Merino ranches are treated humanely by farmers with great devotion.  

Proud that the ingredient list is short, simple, and wholesome.

A New Way Forward: Chasing Windmills Available Exclusively Online

It’s been an exciting New Year for Chasing Windmills — a new collection coming soon, a new pricing structure, a new way forward, all coming together.

As we finalize our next collection due to launch this spring, we’ve revisited our vision for this little company and how to best move that vision forward.  When we launched Chasing Windmills last summer, our mission was simple: to share the natural goodness of merino wool.

We love this dream fabric from Mother Nature, not only because of its amazing properties (naturally renewable, super soft, breathable, temperature-regulating, and moisture-wicking), but its adventurous spirit too. We strive for beautiful simplicity and a way of living that shows deep respect for the world around us. We want little ones, their mamas, and papas to share in this movement together — to learn to live with nature, not off nature.

And today, we announce a new way forward to further our mission, strengthen our connection with our supporters, and broaden our reach.

Chasing Windmills’ merino wool kid’s wear is now available at direct-to-consumer prices.  What does that mean?  It means that you’ll be able to wrap your little one with really super soft merino wool without making such a dent in the piggy bank.

By selling directly to you online, we strip away retail markups that elevate prices.  We’ve settled upon a new pricing structure that is sustainable for us and, hopefully, for you too.  

And rest assured, our new prices do not signal an abandonment of our vision or our commitment to beautiful simplicity.  Rather, our new way forward is an extension of who we are and who we want to reach. With many of us being accustomed to shopping online, we’ve realized that we can reach across the globe without stepping foot outside of our office.   

We’ve connected with people all over the world from the United States to Canada to Europe to New Zealand — more places than we could’ve expected for our young company.  The world is small but the opportunity to connect has never been bigger.

We’re also offering free exchanges (inventory permitting) if you need to switch out your purchase for a different size or for whatever reason.  You can read up on our new Return / Exchange Policy here.  We want to make it easy for you to shop online and get exactly what you want.

To those of you who supported us from day one and bought our apparel, keep an eye out in your email inbox…a little something is coming your way.  You believed in us, saw value in us, and trusted us.  We are forever grateful, and we hope that we continue to be a small part of your child’s journey.

To those of you have followed us on Instagram, sent us messages on Facebook, and encouraged us along the way but never bought a romper or crib sheet, we hope that our new way forward peeks your interest.  We’d love the chance to earn your trust and introduce Chasing Windmills to your family.

We continue to source the highest quality merino wool from mountainous New Zealand and Australian ranches, work with talented designers, and partner with responsible vendors to craft our products.  Beautiful simplicity, meticulous craftsmanship, and an ethical supply chain continue to be core values of Chasing Windmills.

We know merino wool is more expensive than, say, cotton or synthetic fabrics, but it doesn’t have to put such a dent into your pocketbook.  Our new way forward gives us a direct connection to you, our customers.

Even though we offer direct pricing, we are open to partnering with our favorite online boutiques and local shops to carry our merino wool apparel. In this way we can build relationships with shop owners who help us reach mamas and papas who appreciate beautiful simplicity and the things that Mother Nature provides.

This is our way forward, together with you.  Here’s to the adventures ahead!

With gratitude,

Sarah & JP (Co-Founders of Chasing Windmills)

Where Our Merino Wool Comes From and Why It Matters

Having children has taught us to care like never before. We look after our little ones and strive to live deliberately and consciously, aware that what we say and do matters -- not only to us but especially to our kids.

That's why we care so much about where our merino wool comes from. We purposefully sought out a partner in New Zealand that respects merino sheep and the environment as much as we do.  Our kids' eyes are upon us, and so we must do right by them and us.

That is why we chose ZQ Merino as one of our main merino wool fabric providers. They take pride in their care of the sheep, their ranch land, and way of life. And we take pride that Chasing Windmills is born in mountainous meadows like the one pictured above -- home to merino sheep treated humanely and with great care, home to rolling meadows with healthy ecosystems, home to generation after generation of ranchers, home to an adventurous spirit.

To read up on ZQ Merino and what makes them so unique, click here to visit their homepage.  But fair warning...they'll make you fall even further in love with Mother Nature's dream fiber, merino wool.  A few highlights:

Environmental Stewardship: ZQ Merino ranchers manage their diverse natural ecosystems to ensure that they farm in a responsible manner. Each ZQ Merino ranch has developed a management strategy to ensure that any adverse effects on the environment are avoided, remedied, or mitigated -- including water quality, biodiversity, soil health and waste management. 

Sheep Friendly: ZQ Merino sheep live exclusively on free-range, pasture-based, farming systems. These systems involve minimal human intervention, allowing sheep to display usual and natural patterns of behavior (like roaming and grazing about mountainous meadows). Ranchers balance their herds' nutritional needs, the seasonal climate, and their natural resources.

ZQ Merino ranchers also adhere to the five fundamentals of animal welfare:

·      Freedom from thirst, hunger and malnutrition;

·      Provision of appropriate comfort and shelter;

·      Prevention, or rapid diagnosis and treatment of injury, disease or infestation with parasites;

·      Freedom from distress; and

·      Ability to display normal patterns of behavior.

And rest assured, no ZQ merino sheep is ever mulesed.  (What's that mean?  ZQ Merino ranchers do not surgically remove a section of skin from a sheep's rear in order to reduce the risk of infestation by flies - called flystrike.  Instead, a ZQ Merino rancher works to prevent flystrike through more humane ways.  It's a labor of love, but it's the right thing to do.)

So where does our merino wool come from? Some day, our kids may ask us: where does Chasing Windmills' merino wool come from?  At age 3, they know it comes from sheep and that's good enough.  But, as they grow older, we want to share the full story with them -- a story that makes us proud.

We want to tell them that our really super soft merino wool comes from ranches that care for the environment and sheep as much as we do.